The Untold Story of Roberto Santiago, the Owner of Manaira Shopping Mall

Roberto Santiago is the most famous businessman in the state of Paraiba and one of Brazil’s legendary entrepreneurs. He is the owner and manager of Manaira shopping mall, located in his hometown of Joao Pessoa. The mall has become the entertainment and recreation center in the state of Paraiba. However, Mr. Roberto Santiago’s history to success tells more of his determination, tact and entrepreneurial skill than his present success.

The 58-year-old Roberto Santiago was born in Joao Pessoa. He attended Pio X-Marist College before joining the University Centre of Joao Pessoa where he graduated with a bachelor’s degree in business administration. Mr. Santiago started working at Café Santa Rosa, a décor manufacturing company. To satisfy his interest in business, he left the company and started Cartonnage Company; he began by selling cartons made out of cardboards. The company grew to produce several decorative products. Read more on

When his cartonnage company started making profits, Roberto Santiago decided to invest in real estate. The choice turned out to be one of the best he ever made in building his portfolio as a businessman. It is in his determination to buy and develop land that the idea of Manaira Shopping Mall was born. He bought the land for the mall in 1987 and built it in two years. In 1989 the mall was launched and had grown to its current

The Manaira shopping mall is built on a 75 000 m2 land in the city of Joao Pessoa and has 280 stores. The most striking feature about the mall is its versatility. Roberto Santiago had developed it to accommodate the whole family. In addition to the many shopping stores, it has a concert hall, theater, food court, gaming area, a gym, financial institutions and a college. It is no marvel; it has such a high reputation in the state of Paraiba.

In 2013, Robert Santiago developed another mall in Joao Pessoa known as Mangeira. With these two malls, he has contributed to improving the social and economic aspects of the city. Besides being centers of family fun and entertainment, the two malls employ hundreds of natives. The presence of the malls has also lead to an increase in the price of land in the region. Moreover, many corporations and businesses have relocated to the city. Read more on

The economic crisis of 2015 tested the genius of Roberto Santiago’s investment. When numerous sectors of the economy were crashing, the shopping malls were not affected. The proven strength of this segment of the economy has made it attracted many investors. Mr. Santiago says that he plans to continue developing, reinventing and enhancing growth in leisure, sales and tour centers.